On URL Shorteners, Slugs, and top-level domains
Bing’s URL Shortener Is Longer Than Bing’s Own Domain
This is funny… to a point. It’s not likely that they would want to deal with using their main domain for shortening url’s. But it raises a point that I’ve been on my soapbox about for some time. I’m waiting for people to come to their senses on this, but it’s like religion, so it’s going to take a long time.
Many years ago account and inventory codes were segmented to convey information about the item. This was done for a long time until the people supported this really stupid approach died or were killed off. Since then, identifiers do NOT convey intelligence.
URL’s or URI’s were meant to be typed in…well, no, they weren’t. People were supposed to hotlink directly to the resource they wanted. It’s only the top-level domain that needs to be typed in. In a perfect world, resources work like Google Maps links – you can get them when you need them, but nobody would ever try to make sense of them.
Enter slugs… who had the bright idea to include the words in the URL as part of the search engine algorithm? Am I supposed to be really interested in a page because they did a great job of putting the terms I’m looking for in the address of it?
Enter URL shorterners… why didn’t Twitter just not count URL lengths in the 140 characters? The benefits of URL shorteners are that they take less space (only because the space is being counted because of programmer lazyness or omission), they are cryptic so the destination is unknown, they force you to rely on whatever third-party site was used to shorten the URL, and they make redirection take longer while that site records your activity so they can sell your information to marketers. The benefits, as you can see, are actually the drawbacks. These were invented to let legacy email software that breaks lines work in spite of the fact that the users of it ought to get off and onto something else.
All a product of the top-level domain fiasco. For all the credit given to the founders of the Internet, the idea to multiply domains with .com, .edu, .net, .org, etc. was profoundly stupid. One day, people will come to grips and “.com” will be made the default. So that when you type, “whereIstand”, into your browser’s address bar, you’ll be taken to “whereIstand.com” if it exists, and be offered to search for it if it doesn’t. This way, squatters that create new top-level domains such as “.fu” will not be able to charge legitimate sites to reserve their addresses.
All this comes back to the TechCrunch article making fun of Bing. What is funny is that URL shorteners are considered legitimate. They aren’t! In a world where terabytes of storage are accessible for free…? Think about it.