Are awards a valid measure of a film’s worth?
Saturday, February 23rd, 2008They are if we validate the acclaim of their peers in the movie business. Dozens of ballots are cast by members of the Academy. Certainly the opinions of actors, directors, producers and others in Hollywood, should provide a fair evaluation of particular films.
There is at least one caveat. Members of the Academy are likely to vote for films that appeal to them personally. Sometimes their tastes can be esoteric, and their votes can reflect nuances that rscape the viewing public.
This leads us to the question whether audience acceptance is a valid measure of a film’s worth. It may seem crass to certain members of the Academy, to measure worth by boxoffice receipts. Yet without revenue, there would be no artists and studios to produce the entertainment that Middle America pays to see.
It has been said, that Hollywood likes to make films that they themselves appreciate. Unfortunately, these films often bomb at the boxoffice. Of the 5 films nominated in 2008, for best picture, 4 of them did not gross $100 million. That is very disappointing by Hollywood standards.
Films that are G or PG rated, fare much better in revenue, than R rated movies. You would think producers would take note of this. But Hollywood continues to make stuff that they feel proud of, as opposed to what people in fly over country want to view.
So the answer is that awards are partly a valid measure of worth. But only partly.
Dick Brooks