I think the role that celebrities are obligated to play in society is dictated by their form of art (or type of celebrity) and the demographic to which they direct their work. To support this idea, think of four the “tabloid stars” of our times: Paris Hilton, Nicole Richie, Brittney Spears, and Lindsey Lohan.
In my opinion, the former two celebrities are under no obligation to act as role models for the younger generation. Paris Hilton and Nicole Richie first became famous through their notoriety on the party/club scene and by working as runway models—both mediums that are clearly not directed to grab the attention of children or adolescents. Page Six of the New York Post is not exactly the first thing kids grab in the morning and while many may be in tune to the fashion trends, runway pictures and shows are difficult to find immediate access to.
As their fame grew, both girls turned to television and began the Simply Life on E! Network. Yes, this show left (and continues to leave) something to be desired in terms of “role-model-ship,” and we all hope that young girls can aspire to do more than make fun of themselves, each other, and of course, most importantly, everyone else that crossed their path, but this show is on E!. Not Nickelodeon, not the Disney Channel, not network television. And it comes on at 11pm weekdays. Not exactly prime time for the under 16 demographic. If kids are up that late, flipping through obscure cable shows, then a little self-deprecating ditsiness is the least we have to be concerned about.
If little girls have chosen Paris Hilton and Nicole Richie as role models, they have clearly had to work pretty hard to even give them a context in which to be admired. When I was little, I didn’t even know what E! was, care about perfume (another means for Miss Hilton), or search the internet for random pictures of weekend fun on Rodeo Drive.
What I did enjoy however were movies. And music. And this leads me to Brittney Spears and Lindsey Lohan.
Unlike the first two girls, Spears and Lohan are famous because of the support and admiration of teens and kids. “Hit Me Baby One More Time” was a huge hit for a startling undiscerning amount of the world, but her key demographic was young girls ages 10 (!!) to 17.
Similarly, Lohan became a star through early films like “The Parent Trap” and “Herbie Fully Loaded,” starting when she herself was young enough to relate to her main audience and holding their attention through a slew of Disney movies. These two girls were intertwined with adolescent, impressionable kids from the beginning and because their fame is the product of these youth, they are therefore obligated to act as role models to that same group throughout their careers.
Paris Hilton and Nicole Richie on the other hand never gained popularity or made money from that demographic and I think, can be free from this obligation.
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