Recently, there was an article about television shows placing products in a scene so that they receive advertising dollars. I recall when I was younger, much younger, that labels were never shown on screen. For instance, if someone were drinking from a bottle of soda, it would have “cola” written on the bottle—instead of revealing a specific company. Years later, when I was booking events for a bookstore chain and had booked Richard Marx at one of the local stores, one of his requests was Starbucks coffee. The bookstore had its own café with its own brand of coffee. Because media was going to be present and snapping Marx’s performance for the local papers, I sent out a staff member to buy the performer’s brand of coffee, but upon their return, slipped the cup inside one of the café’s cups. Was it deceiving? Perhaps, but I answered to corporate and if they caught sight of a Starbucks label, I’m sure I would have heard about it. Marx had no problem with that since he got the coffee he preferred. Still, it does seem that labels are finding their way on screen, subtly or not, and it’s a big deal to “be seen.” The question is, should consumers be made more aware of this sort of promotion?
That’s something to consider, and it was some time ago when I wrote about advertisers attempting to get writers to mention their products in books they were writing. Some writers see no problem with this. I am not one of them, unless the product makes sense. For instance, if the book takes place in Detroit and one of the characters work at a car factory, it might make sense to give the factory a name. Of course, the carmaker may then want to avoid that kind of attention in today’s lackluster industry. I don’t really have an issue if a character buys a wedding gown from Vera Wang, but if the book is littered with product placement, I feel the story will be compromised and is nothing more than a sellout. However, with that in mind, there is a book about to be published that is downplaying it is a roman à clef and one wonders why it is taking that strategy in this hungry-for-sales publishing industry.
The publicity for Kathryn Walker’s debut novel, “A Stopover in Venice,” is subdued: the book jacket shows a classic painting and a luggage tag, and an about-the-author blurb plays up Ms. Walker’s academic chops (Harvard graduate work, a Fulbright fellowship) and acting credits (Broadway shows and an Emmy for a PBS series).
Nowhere does the publisher, Alfred A. Knopf, mention that the book is a roman à clef that includes James Taylor, or that the author used to be his wife.
Hmm, perhaps the publisher purposely didn’t mention it while making sure someone leaks the info to give the impression that the author was trying to be discreet about her subject matter. I wouldn’t put anything past this business. Let’s stir some interest by pretending we don’t want this leaked, which will result in curiosity that lead to…sales!
One thing is for certain in our society, we are manipulated, but as long as we get paid for it, we tend to look the other way.